Be ready before your busy season starts
Most hire businesses live by the calendar. Summer fun days, Halloween parties, Christmas markets, firework displays and the wedding season all bring a rush of searches, and the businesses that rank are the ones whose pages were ready weeks before the rush began.
The mistake I see most often is a page thrown together the week before, or a new "Christmas 2024" post every year that never builds up any history with Google. Seasonal pages work best when they're evergreen: one permanent page for each season, kept live all year and refreshed before the season comes round again.
Choose your season
- Christmas event SEO - Christmas parties, markets, grottos and festive fun days
- Halloween event SEO - Halloween parties, spooky inflatables and October half-term events
- Bonfire Night event SEO - firework displays, bonfires and November fairs
- New Year's Eve event SEO - NYE parties, marquees and late-night events
- Valentine's Day event SEO - proposals, romantic set-ups and February events
- Easter event SEO - Easter egg hunts, spring fairs and school holiday parties
- Summer event SEO - fun days, festivals, school fairs and garden parties
- Wedding season SEO - marquees, toilets, entertainment and extras for weddings
When to get each season ready
Google needs time to find, test and trust a page, so I aim to have seasonal pages live and refreshed well before people start booking.
| Season | When people book | Have your page ready by |
|---|---|---|
| Easter | February to March | January |
| Summer | March to June | February |
| Wedding season | January onwards, often a year or more ahead | December |
| Halloween | September to October | August |
| Bonfire Night | August to October | July |
| Christmas | September to November | August |
| New Year's Eve | October to December | September |
| Valentine's Day | January to early February | November |
What seasonal SEO includes
- Evergreen seasonal pages for each product and season, such as Christmas bouncy castle hire or wedding toilet hire, on permanent URLs.
- Area and venue links, so seasonal pages connect to the towns and venues you already cover.
- Guides and checklists that answer the questions people ask before booking, from firework display toilets to marquee heating.
- Google Business Profile updates, including seasonal posts, offers and opening hours.
- Directory listings on the event and business directories I run, where they fit your area or specialism.
- PPC to cover a season while the organic pages build up.
Frequently asked questions
Why not just write a new seasonal blog post every year?
A new post each year starts from nothing every time. One permanent page collects links, reviews and history year after year, so it usually ranks higher and earlier. You simply update the dates, photos and prices before each season.
Should seasonal pages stay live when the season is over?
Yes. Taking them down throws away everything they've built up. Out of season, the page can say when bookings open and point people to your year-round services.
Which season should I start with?
Whichever earns you the most, as long as there's still time to get it ready. If your next busy season is only a few weeks away, we can start with the one after it and use PPC to cover the gap.
To see how seasonal pages fit into the rest of your site, read how I work or see my event hire SEO page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
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Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.