Make October one of your busiest months
Halloween has grown into a proper party season. Families hold Halloween birthday parties, schools and PTAs run spooky discos, pubs and community groups put on family fun days, and October half-term often falls in the same week. For bouncy castle, soft play and party hire businesses, that means a busy end to a quieter time of year.
Halloween also comes round quickly. Searches build through September, and most parties are booked well before the end of October, so your pages need to be live and ranking before then.
Who's searching at Halloween
- Parents planning Halloween birthday parties and half-term get-togethers.
- Schools, nurseries and PTAs organising Halloween discos and fun days.
- Pubs, farms and attractions running Halloween events and pumpkin picking days.
- Community groups and churches putting on trick-or-treat alternatives and family events.
What people search for
- Halloween bouncy castle hire and spooky inflatables
- Halloween soft play hire and themed party packages
- Halloween party hire, disco equipment and smoke machines
- Halloween funfair rides and side stalls
- Halloween party ideas for children
What I build for Halloween
- A permanent Halloween page for your themed equipment and packages, kept live all year and refreshed every summer.
- Clear photos and themes, so parents can see exactly what turns up, from pumpkin castles to themed soft play.
- Half-term detail, including popular dates, how early to book and indoor options if the weather turns.
- Links from your area pages and your main product pages.
- Guides and ideas posts that parents search for, such as Halloween party ideas or indoor games, linking back to your Halloween page.
- Google Business Profile posts through September and October.
When to get ready
| When | What to do |
|---|---|
| July to August | Refresh your Halloween page with this year's themes, photos and prices |
| September | Link it from your home page and post your first Halloween updates |
| October | Share availability for the remaining dates and half-term |
| November | Write up the season's parties and add the best photos |
Frequently asked questions
I only have one Halloween-themed castle. Is a page still worthwhile?
Yes. A Halloween page doesn't need lots of stock. One themed castle, a few add-ons such as smoke machines or themed soft play, and good photos are plenty to rank for local Halloween searches.
Can my Halloween page also cover Bonfire Night?
The two are close together but searched for differently. It's usually better to give each its own page and link them, so each one matches what people are looking for.
What happens to the page after Halloween?
Keep it live. Update it to say bookings for next Halloween are open, and it'll keep building up history so it ranks sooner next year.
For year-round SEO on the services most people book for Halloween, see bouncy castle SEO, inflatable hire SEO, soft play hire SEO and party rental SEO. Straight after Halloween comes Bonfire Night event SEO, and you can see every season on my seasonal event SEO page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Seasonal Event SEO
Pages that rank in time for Christmas, Halloween, summer and every other busy season.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.