Foundations first, then growth
Most hire company websites have grown page by page over the years. Good SEO starts by giving the site a clear structure, then builds everything else on top of it. This is how I work with clients.
1. Plan the site structure
I look at what you hire out, where you deliver and what your customers search for. Then I map out the pages your website needs:
- Service pages for each main thing you hire out, such as bouncy castles, soft play, slides, marquees or toilets
- Area pages for the towns and regions you cover
- Occasion pages where they make sense, such as weddings, school fun days or corporate events
The aim is a site where every important search has a page built to answer it, and where those pages link together sensibly.
2. Build and rebuild the pages
I write the new area and service pages, then rework your existing pages to fit the new structure. Nothing useful gets thrown away. Old pages are improved, combined or linked in properly so the whole site works together.
3. Guides and helpful content
Once the foundations are in place, I add guides that answer your customers' questions, such as how much space a bouncy castle needs, what to hire for a first birthday or how many toilets an event needs. These bring in more searches and build trust.
4. Link building
I build relevant, authoritative links to your site from sources that make sense for a hire business, plus listings on the directories I run where they genuinely fit your business.
5. Press releases when they're useful
When you have real news, such as a new attraction, a big local event or a charity day, I write and distribute a press release to earn coverage and links.
Throughout
- Local visibility: help with your Google Business Profile and reviews
- Updates as I go, so you always know what's been done
- One-off or ongoing: a single project or a monthly service, depending on what you need
Ready to start?
Email info@kevinburkeservices.com with your website and I'll suggest where to begin.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.