Reach the people organising firework displays
Bonfire Night brings a short, busy run of events. Schools, PTAs, rugby and cricket clubs, Round Tables, Scouts, councils and estates all run firework displays and bonfire parties, usually on the weekend nearest 5 November. Every one of them needs equipment: rides and stalls, toilets, fencing, lighting, PA, generators and catering.
Most displays are planned in late summer and early autumn, once organisers have a date and a venue. That's when your pages need to be ranking.
Who's searching for Bonfire Night
- Schools and PTAs running fundraising firework displays.
- Sports clubs and charities that hold an annual bonfire night.
- Councils and town committees organising public displays.
- Estates, farms and venues putting on ticketed events.
- Families and neighbours hosting smaller garden bonfire parties.
What people search for
- Funfair rides and side stalls for firework displays
- Event toilet hire, fencing and crowd control for bonfire nights
- Lighting towers, generators and PA hire
- Hot food stalls, marshals and event equipment
- How to organise a firework display
What I build for Bonfire Night
- A permanent Bonfire Night page that speaks to organisers, with everything you can supply for a display in one place.
- Practical detail organisers need: crowd sizes, toilet numbers, lighting, ground conditions and safety.
- Past display write-ups with photos, which show you've done this before.
- Guides for organisers, such as planning a school firework display, linking to your Bonfire Night page.
- Links from your area pages and event hire pages, so local searches find you.
When to get ready
| When | What to do |
|---|---|
| June to July | Refresh your Bonfire Night page with last year's events and this year's availability |
| August to September | Link it from your home page and contact past organisers |
| October | Post updates and share remaining dates |
| November | Write up the displays you supplied while the photos are fresh |
Frequently asked questions
Bonfire Night is one weekend. Is a page really worth it?
For the right business, yes. Displays often need several things at once, such as rides, toilets, fencing and lighting, so one booking can be worth a lot. Organisers also tend to rebook the same suppliers every year.
Should Bonfire Night share a page with Halloween?
Usually not. Halloween is mostly parents booking parties, while Bonfire Night is mostly organisers booking for public events. Separate pages let each one speak to the right people.
Do you cover fireworks companies?
I focus on the hire businesses that supply events, but the same approach works for any business with a busy bonfire season. Get in touch and we can talk it through.
For year-round SEO on the services firework displays need, see funfair hire SEO, portable toilet hire SEO and event hire SEO. Just before Bonfire Night comes Halloween event SEO, and you can see every season on my seasonal event SEO page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Seasonal Event SEO
Pages that rank in time for Christmas, Halloween, summer and every other busy season.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.