Fill your summer diary early
Summer is peak season for most hire businesses. School fairs, fun days, festivals, garden parties, sports days, corporate family days and weddings all land in the same few months, and the weekends book up fast.
The people who book the biggest summer jobs plan early. Councils, schools and festival organisers often confirm suppliers in spring, and families start looking for summer party hire as soon as the weather turns. If your summer pages aren't ranking by then, those bookings go elsewhere.
Who's searching in summer
- Schools and PTAs planning summer fairs, sports days and end-of-term parties.
- Councils and community groups organising fun days, carnivals and village fetes.
- Festival and event organisers looking for rides, toilets, fencing, marquees and power.
- Businesses planning corporate family days and summer parties.
- Families hiring for garden parties, birthdays and school holiday get-togethers.
What people search for
- Bouncy castle hire, inflatable slides and water slides
- Fun day hire, school fair hire and village fete attractions
- Funfair ride hire, side stalls and hook-a-duck hire
- Marquee hire for garden parties, weddings and corporate events
- Event toilet hire, fencing and festival equipment
What I build for summer
- Event-type pages for school fairs, fun days, festivals and corporate days, written for the people who organise them.
- Product pages for summer favourites such as water slides, assault courses and outdoor games.
- Area and venue pages, so you rank for the parks, schools and showgrounds you already work at.
- Past event write-ups with photos, which help organisers trust you with bigger jobs.
- Guides and checklists, such as planning a school fair or how many toilets an event needs.
- Directory listings on the event and business directories I run, where they fit.
When to get ready
| When | What to do |
|---|---|
| January to February | Refresh summer pages and add last year's event write-ups |
| March to April | Make sure event-type pages are linked from your home page and area pages |
| May to June | Post availability and offers, and chase reviews |
| September | Write up the summer's events while the photos are fresh |
Frequently asked questions
Summer is always busy for me. Do I need summer pages?
Being busy isn't the same as getting the best bookings. Summer pages help you win the bigger, better-paid jobs, such as council fun days and corporate events, and fill the weekdays as well as the weekends.
What about the school holidays?
The long school holidays bring extra weekday bookings, from holiday clubs to family parties. A page aimed at summer holiday hire can pick up those searches. Remember that holiday dates vary, with schools in Scotland breaking up earlier than in England and Wales.
Do you work with US bounce house companies too?
Yes. Summer is just as important for US rental companies, with July 4th, graduation parties and block parties to plan for. See my bounce house SEO page.
For year-round SEO on the services most people book in summer, see bouncy castle SEO, funfair hire SEO, marquee hire SEO and event hire SEO. Summer is also wedding season, and you can see every season on my seasonal event SEO page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Seasonal Event SEO
Pages that rank in time for Christmas, Halloween, summer and every other busy season.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.