Start your season early with Easter
For many hire businesses, Easter is the first busy spell of the year. The Easter holidays bring family parties, Easter egg hunts, spring fairs and open days at farms and garden centres, and if the weather is kind, the first outdoor bookings of the year.
Easter is also awkward to plan for, because the date moves. It can fall anywhere from late March to late April, so the booking window moves with it. A permanent Easter page that's refreshed every winter means you're ready whichever way the calendar falls.
Who's searching at Easter
- Parents planning parties and get-togethers over the Easter holidays.
- Churches, schools and community groups organising Easter egg hunts and spring fairs.
- Farms, garden centres and attractions putting on Easter family days.
- Holiday clubs and nurseries looking for something special for the break.
What people search for
- Easter bouncy castle hire and spring-themed inflatables
- Easter soft play hire and party packages
- Easter fun day hire, egg hunt ideas and spring fair attractions
- Funfair rides and side stalls for Easter events
- Things to do at Easter for children
What I build for Easter
- A permanent Easter page for your themed equipment and packages, updated each year with the new dates.
- Indoor and outdoor options, because the weather at Easter is never guaranteed.
- Links from your area pages and product pages, so local Easter searches find you.
- Guides parents and organisers search for, such as planning an Easter egg hunt or an Easter party, linking to your Easter page.
- Google Business Profile posts in the weeks before the holidays.
When to get ready
| When | What to do |
|---|---|
| December to January | Check this year's Easter date and refresh your Easter page |
| February | Link it from your home page and post your first Easter updates |
| March to April | Share remaining availability over the holidays |
| After Easter | Add photos from the season and move straight on to summer |
Frequently asked questions
Easter moves every year. How does an evergreen page cope with that?
The page stays on the same URL every year. Only the dates and availability in the text change, and that takes a few minutes each winter.
Is Easter big enough to be worth a page?
For party and inflatable hire, usually yes. It's a two-week school holiday with plenty of parties and events, and fewer competitors have dedicated Easter pages, so they can rank quickly.
Can I use Easter to get ahead for summer?
Yes. Easter customers are often the same schools and families who book in summer. Linking your Easter page to your summer pages helps both.
For year-round SEO on the services most people book at Easter, see bouncy castle SEO, soft play hire SEO, inflatable hire SEO and funfair hire SEO. After Easter comes summer event SEO, and you can see every season on my seasonal event SEO page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Seasonal Event SEO
Pages that rank in time for Christmas, Halloween, summer and every other busy season.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.