Get booked for Christmas before December arrives
Christmas is one of the busiest times of year for many hire businesses. Works parties, Christmas markets, school fairs, grottos, festive fun days and family get-togethers all need equipment, and most of them are planned months before anyone puts up a tree.
By the time December comes round, the organisers who plan ahead have already booked. If your Christmas pages only appear in November, you're competing for what's left.
Who's searching at Christmas
- Businesses planning staff Christmas parties, often in a marquee or with entertainment brought in.
- Councils, towns and BIDs organising Christmas markets, lights switch-ons and festive events.
- Schools and PTAs planning Christmas fairs and end-of-term parties.
- Venues and shopping centres looking for grottos, rides and festive attractions.
- Families hiring for Christmas Eve parties, Boxing Day gatherings and children's parties over the holidays.
What people search for
Christmas searches tend to combine the season with the thing being hired and the place, for example:
- Christmas marquee hire, heated marquee hire and winter marquee hire
- Christmas bouncy castle hire and festive inflatables
- Christmas funfair rides, carousel hire and snow machine hire
- Christmas market stalls, toilets, fencing and lighting
- Christmas party entertainment, photo booths and mobile bars
What I build for Christmas
- A permanent Christmas page for each product line, such as Christmas marquee hire or Christmas inflatable hire, kept live all year and refreshed every autumn.
- Practical detail people need: heating, lighting, flooring, power, wet-weather plans and how early to book.
- Links from your area pages, so a search for Christmas hire in a particular town finds your page.
- Past Christmas events written up with photos, which help people picture what you do and build trust.
- Google Business Profile posts and seasonal offers through October and November.
- PPC if you need extra bookings while your organic pages build up.
When to get ready
| When | What to do |
|---|---|
| July to August | Refresh last year's Christmas pages with new photos, prices and dates |
| September | Make sure pages are linked from your home page and area pages |
| October to November | Post updates and offers, and chase reviews from last year's customers |
| January | Write up the season's events while the photos are fresh |
Frequently asked questions
Is it worth having a Christmas page if Christmas is only a small part of my business?
Usually, yes. Christmas searches are specific, so a dedicated page often ranks more easily than your main service pages. Even a handful of extra Christmas bookings can make it pay for itself every year.
Should I call the page "Christmas 2026"?
No. Keep the year out of the URL and the main heading, so the same page can rank every year. Mention the current season's dates and availability in the text and update them each autumn.
What if I hire out lots of different things for Christmas?
Start with the products that earn you the most at Christmas and give each one its own page. A general Christmas hire page can then link to them all.
For year-round SEO on the services most people book at Christmas, see marquee hire SEO, funfair hire SEO, bouncy castle SEO and portable toilet hire SEO. Right after Christmas comes New Year's Eve event SEO, and you can see every season on my seasonal event SEO page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Seasonal Event SEO
Pages that rank in time for Christmas, Halloween, summer and every other busy season.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.