Get found by parents planning toddler parties
Soft play hire customers are usually parents of babies and toddlers, planning a first birthday, a christening or a baby shower. They search on their phone, look at a few photos and book whoever looks clean, safe and local. Your website needs to rank for those searches and answer their questions straight away.
What I do for soft play businesses
- Site structure and area pages so you rank in each town and village you deliver to, not just your home town.
- Package and theme pages for your soft play sets, ball pits, bouncers, themed packages and add-ons such as balloon arches or mini tables and chairs.
- Content parents care about: suitable ages, cleaning routines, how much floor space is needed, hall versus home set-ups and how long the hire lasts.
- Occasion pages for first birthdays, christenings, baby showers, nursery events and family parties.
- Google Business Profile help, reviews and directory listings to build local trust.
Why work with me
I already write for soft play and bouncy castle businesses, so I know the products and what parents ask before they book. Read how I work or see what my clients say.
An example site structure
I start every project by planning the site's structure, then build each page around it. Every business is different, but a typical plan looks something like this:
| Section | What goes in it |
|---|---|
| Home page | your soft play packages and the towns you cover |
| Package pages | one page per package or theme, with photos and what is included |
| Add-on pages | ball pits, mini bouncy castles, balloons, sensory play |
| Area pages | "soft play hire [town]" for each main town |
| Occasion pages | first birthdays, christenings, baby showers, nursery events |
| Guides | room sizes, venue tips, cleaning and hygiene |
Once those foundations are in place, I move on to guides, link building and, where it makes sense, press releases. Read more about how I work.
Frequently asked questions
Is soft play hire a big enough search to be worth it?
In most towns, yes. Parents search for soft play hire for first birthdays and christenings, and there is often less competition than for bouncy castles.
Should I mention cleaning and hygiene?
Definitely. It is one of the first things parents of babies and toddlers want to know, so it belongs on your package pages and in a dedicated guide.
Can you write pages for themed packages?
Yes. Themed packages are great for content because each one can have its own page with photos and its own search terms.
Many soft play firms also hire out castles, so see bouncy castle SEO and party rental SEO.
Get in touch
Email info@kevinburkeservices.com with your website and where you deliver.
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Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.