The essentials, before anything else
Before you worry about links or blog posts, make sure your website has the basics right. Most of the bouncy castle sites I see are missing at least a few of these, and fixing them is often the quickest win there is.
Work through the list below and tick off what you already have.
Your pages
- A clear home page that says what you hire out, the main towns you cover and how to book, all near the top.
- A page for each castle, combi and slide, rather than one long page listing everything. See my guide to writing bouncy castle product pages.
- Pages for your main towns, each with something useful to say about that area. My town pages guide explains how.
- Occasion pages for the jobs you want more of, such as children's parties, school fun days, adult castles or weddings.
- A contact or booking page that works properly on a phone.
The details parents look for
- Prices, or at least a "from" price. People are far more likely to enquire when they have an idea of cost.
- Sizes and space needed, including the access you need through gates and side passages.
- Power: whether you supply a generator and how far the castle can be from a socket.
- Ages and numbers: who each castle suits and how many can use it at once.
- Indoor and outdoor use, and what happens if it rains or is windy.
- Delivery areas and times, including any extra charge for further afield.
Safety and trust
- Safety testing: mention your inflatables are PIPA tested and built to BS EN 14960, if they are.
- Insurance: say that you hold public liability insurance and how much it covers.
- Cleaning: explain how you clean and check equipment between hires.
- Reviews: show real reviews on your site and link to your Google reviews. See my reviews guide.
- Real photos of your own castles, set up in real gardens and halls.
Technical basics
- Works well on phones. Most parents search and book on their phones.
- Loads quickly. Large, uncompressed photos are the usual reason hire sites are slow.
- Each page has its own title and description, mentioning the product or town it's about.
- Your phone number can be tapped to call, and your business name, address and phone match your Google Business Profile.
- No broken links or empty pages left over from old versions of the site.
Frequently asked questions
Do I need online booking?
It helps, especially for last-minute bookings in summer, but it's not essential. What matters most is that people can see what's available, what it costs and how to get in touch quickly.
Should I put my prices on my website?
Usually, yes. Parents compare several companies, and many won't enquire if they can't see a price. If prices vary, a "from" price is still helpful.
How many pages does a bouncy castle website need?
There's no magic number. A small business might have 20 pages, a larger one 100 or more. What matters is that each page has a clear job, whether that's a product, a town or an occasion.
Once the basics are in place, the next steps are link building and getting ready for your busy seasons. You'll find the rest of my guides on the bouncy castle SEO guides page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Seasonal Event SEO
Pages that rank in time for Christmas, Halloween, summer and every other busy season.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.