Why town pages matter
Most people search for a bouncy castle with a place in mind: "bouncy castle hire Croydon", "bouncy castles near me" or "soft play hire in Bromley". Google wants to show businesses that clearly serve that area, and your home page can only do so much. A good page for each of your main towns gives Google, and parents, a clear reason to choose you there.
The catch is that town pages only work if they're genuinely useful. A hundred near-identical pages with the town name swapped in won't rank well, and they can drag the rest of your site down with them.
Choose the right towns first
Don't start with every village you've ever delivered to. Start with:
- The towns that bring in the most bookings now.
- The towns you want more work in, where you know there's demand.
- Larger towns nearby where you could realistically compete.
Your past bookings are the best guide. Five strong town pages will do more than fifty thin ones.
What makes a good town page
- A clear heading and title, such as "Bouncy Castle Hire in Croydon".
- Local detail: the areas, estates and nearby villages you cover, the parks and halls you deliver to, and how quickly you can get there.
- Your most popular castles in that area, with links to their product pages.
- Practical notes: parking, narrow gardens, local hall venues and any delivery charges.
- Reviews from local customers, if you have them.
- Photos from jobs in that town, which are far more convincing than stock images.
- Links to nearby town pages, so Google can see the areas you cover link together.
What to avoid
- Copy and paste. If two pages would still make sense with the town names swapped, rewrite them.
- Long lists of postcodes or villages with nothing to say about them.
- Towns you don't really cover. It wastes your time and annoys customers.
- Hiding the pages. Link to your town pages from your home page or an areas page, so people and Google can find them.
How town pages work with Google Business Profile
Your website and your Google Business Profile work together. The profile helps you show in the map results near your base, while town pages help you rank in the normal results further afield. Make sure the areas on both match.
Frequently asked questions
How long should a town page be?
Long enough to be useful. Most good town pages run to a few hundred words, plus photos and links to your castles. Quality matters more than length.
Can I rank in towns a long way from my base?
In the normal results, often yes, if you have a useful page and some local reviews or links. The map results are much harder far from your base, which is why town pages matter so much.
What about "near me" searches?
You can't really target "near me" directly. Google uses the searcher's location, so the best you can do is have strong town pages and a complete Google Business Profile for the areas you cover.
Next, make sure the castles you link to from each town page are worth landing on with my guide to writing bouncy castle product pages. You'll find the rest of my guides on the bouncy castle SEO guides page.
Let's talk
Email info@kevinburkeservices.com or use my contact page.
SEO services for hire businesses
Bouncy Castle SEO
Town pages, product pages and links that put your castles in front of local parents.
Event Hire SEO
SEO for firms supplying marquees, rides, toilets, fencing, AV and more to events.
Bounce House SEO
SEO for US bounce house, water slide and party rental companies.
Party Rental SEO
Content and SEO for party hire firms: inflatables, furniture, photo booths and more.
Inflatable Hire SEO
Rank for inflatable hire across every town you deliver to.
Soft Play Hire SEO
Get found by parents planning first birthdays, christenings and toddler parties.
Marquee Hire SEO
Rank for weddings, garden parties and corporate events across your area.
Funfair Hire SEO
Reach councils, schools, festivals and corporate planners searching for rides.
Portable Toilet Hire SEO
Rank for wedding, event and construction site toilet hire searches.
Seasonal Event SEO
Pages that rank in time for Christmas, Halloween, summer and every other busy season.
Ready to get more bookings?
Tell me about your business, the areas you cover and what you hire out, and I'll come back with ideas. You can also read how I work, see what my clients say or find out about my directory network.